It’s the day of the big match. You’re sat around with your friends, the football is on with your favorite team about to kick off, the sound is blaring from the TV screen as the snacks begin to be passed around. You manage to beat everyone to the chips, rip them open only to be faced by a pile of flavored bits and powder, no one deserves that fate. If only there were a way to ensure this never happened…

According to the Technavio’s market research[1], the global potato chips market is highly fragmented with numerous vendors, fierce competition and moderate growth of only 4 percent a year. Survival and success will depend of the manufacturer’s ability to provide clear value propositions and differentiation from competitors with a unique flavor, for example. While you are coming up with a new revolutionary recipe (you should try orange spiced unagi sauce?) and test consumer preferences, let your factory equipment take care of the packaging.

With over 60 years of experience and a large install base in the salted snacks industry, we at Woodman identified the most common issues and refined optimal solutions for the packaging of potato chips.